Discovering how well fresh and original content will boost your SEO is one of the most profitable lessons you’ll learn about doing business online. Original content (while not fully “original”) is typically content about topics that haven't been overdone by other writers, and if they have, they haven't been written about in the same way that you write them.

For example, the Internet is filled with articles about SEO. Few of those articles, however, discuss the importance of fresh content rather than the strategy of layout, keywords, etc. Most of them deal with where to put your keywords, how many keywords you should use, what kind of keywords are best, or tracking keywords. Few articles deal with the importance of original content in your SEO strategies.

Writing fresh content becomes a problem when trying to find a good topic. Writer's block is so common, and it hinders the writing process so badly that it takes superhuman effort just to write 300 words, let alone fresh ones. Here are ideas to help you get past writer's block and get back to real writing. Adapt them, or use them as they are. Consider writing about...

• an article you thoroughly enjoyed

• a post on one of your favorite blogs

• a post on a blog you found annoying

• a book in your niche that you just finished

• a recent news item

• organizing your workspace

• helping your readers make your website better meet their needs

• a lesson your favorite TV show can teach your target audience

• several links to popular resources you use regularly

• a quote from a movie that inspires you

• an order you received from a new client

• a pet peeve as it ties somehow to your niche

• something that motivates you continually

• a repeat client

• money saving ideas for your niche

• a funny thing that happened on the way to your office

• top 10 sites in your niche

• top five articles you found

• a local or national trade show you took part in

• a website you wish you owned

• the lousiest website you've ever seen

• your most recent project

Always put your own slant on any topic you write about. It’s your ideas, insights, personality and knowledge that will make your writing the most original, and that will improve your SEO efforts more than anything else you can do.

If you have a YouTube account so you can keep track of the videos you enjoy, you might want to consider ways to improve your SEO with YouTube. Maybe it’s time to create a video for your business and start building some traffic to your site.

People search YouTube every day for all kinds of things. You can take advantage of this movement to increase your SEO efforts, find new customers, increase conversions and more. Any topic that your target audience would be interested in can make a good video for your business. Business strategies, information about your products, a welcome to our site or thank you video are just a few of many ideas you could use. A good video can be anything informative, entertaining, instructive or inspirational.

Hook up your camcorder, which probably came with your PC, then sit down and record a video just like you were talking to a friend. If you want to edit your work, download one of the many freeware programs available and polish your video until it shines. The better the quality, the greater the response.

When you’re finished, sign in to your YouTube account and upload it. Be sure to include good SEO keywords in the title, tags, and description as you’re setting everything up. This can really make a difference in how many viewers you’ll get.

Writing a good description is important since that’s how viewers will determine if they want to invest their time in your video. Again, use appropriate keywords, choosing them carefully so you pick the terms your target market will search for to find you.

Invite your friends, website visitors and subscribers to view and comment on your video. You could gain a lot more traffic when others read the comments, which will increase your SEO efforts even more. While you may want to rebut negative comments, don’t let them worry you. Even they can increase your site visits since they can make people curious to learn more about you and your business. However they get to your site can be a benefit if you give them a reason to stay once they’re there.

One of your most valuable business assets is your website. Of course, people do earn money without one, but it’s much more difficult, so why chance it? Grow a business more quickly by making your site work for you and improving your SEO results with YouTube.