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Internet Marketing Wisdom

Internet Marketing Wisdom

Ideas for optimizing your web marketing, along with some business concepts and best practices

Improve Your SEO Results with YouTube

Kevin Dean - Tuesday, June 15, 2010

If you have a YouTube account so you can keep track of the videos you enjoy, you might want to consider ways to improve your SEO with YouTube. Maybe it’s time to create a video for your business and start building some traffic to your site.

People search YouTube every day for all kinds of things. You can take advantage of this movement to increase your SEO efforts, find new customers, increase conversions and more. Any topic that your target audience would be interested in can make a good video for your business. Business strategies, information about your products, a welcome to our site or thank you video are just a few of many ideas you could use. A good video can be anything informative, entertaining, instructive or inspirational.

Hook up your camcorder, which probably came with your PC, then sit down and record a video just like you were talking to a friend. If you want to edit your work, download one of the many freeware programs available and polish your video until it shines. The better the quality, the greater the response.

When you’re finished, sign in to your YouTube account and upload it. Be sure to include good SEO keywords in the title, tags, and description as you’re setting everything up. This can really make a difference in how many viewers you’ll get.

Writing a good description is important since that’s how viewers will determine if they want to invest their time in your video. Again, use appropriate keywords, choosing them carefully so you pick the terms your target market will search for to find you.

Invite your friends, website visitors and subscribers to view and comment on your video. You could gain a lot more traffic when others read the comments, which will increase your SEO efforts even more. While you may want to rebut negative comments, don’t let them worry you. Even they can increase your site visits since they can make people curious to learn more about you and your business. However they get to your site can be a benefit if you give them a reason to stay once they’re there.

One of your most valuable business assets is your website. Of course, people do earn money without one, but it’s much more difficult, so why chance it? Grow a business more quickly by making your site work for you and improving your SEO results with YouTube.

Increasing SEO with a Blog

Kevin Dean - Tuesday, May 25, 2010

Quality SEO is critical for any only business, and one of the quickest and simplest ways of increasing SEO is with a blog. Learning to write posts that make the most of your chosen keywords and using them to attract visitors to your site, via your blog, will dramatically increase your SEO results in short order.

  1. The proper use of keywords and keyword phrases is what will draw visitors to your blog or website every time, whether you write an article, a blog post, or content for your website, be sure to include keywords that your target audience would use when searching for your site. And spread them out through the entire post without overusing them so they don’t do more harm than good.

  1. Regardless of the blogging platform you choose, there is more than likely a plug-in or widget specifically designed to improve SEO. Use it! Write a keyword appropriate title and description, and include the keywords you would use if you were searching for the information you’re providing.

  1. Use the tag feature that blog platforms offer as well. You can typically include as many as keywords as you want, though at the least, include any major keywords or keyword phrases for each post.

Be sure to include your keywords in the title, the first and last sentences, and depending on the length of the post, three to five times throughout. You don’t want to stuff your post with keywords, but use them naturally so they flow with the text and content.

Succeeding in your SEO efforts isn’t difficult, but it does take some time and effort. Increasing SEO with a blog is one of the quickest ways to gain a higher ranking in the search engines. Use this strategy wisely and you’ll see consistent improvement, almost from the day you begin.


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