Get a Professional Search Engine Optimization Company

Every business with a website has now heard the term “search engine optimization” or SEO, and we all know that SEO is essential if you want your website to be found on the search engines. But far fewer businesses know what SEO involves or how to apply it to their own website. Do you find yourself drowning in the seemingly conflicting advice to be found on the Internet about search engine marketing?

WSI offers a wide range of Internet Marketing services, including search engine optimization campaigns. We help businesses throughout Northern California and the Bay Area, including Sacramento, San Jose, Livermore, Fremont, and Elk Grove with search engine marketing and other online promotional strategies.

About WSI

WSI Internet Consulting is a world leader in Internet Marketing services. Your best choice for the expertise you need to promote your business on the Internet. To contact one of the Northern California WSI Internet Marketing consultants directly, click here. Or call our regional office today at (866) 687-9737 and we’ll set up a consultation at the earliest. Feel free to contact our Internet marketing team online.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a term which has grown over the last few years to encompass a wide range of strategies and actions to attract quality traffic to your website. In the early days of the Internet, it meant making changes to your website to ensure that the search engines could

a) Find your website and

b) Rank it appropriately in their indexes.

Ranking was done according to a complex algorithm based on keywords, META tags, page content and certain aspects of the HTML code behind your site.

These days, SEO or search engine marketing includes a far more expansive group of potential actions to reach your target audience.

An SEO program can broadly be divided into two main areas:

1. On-page optimization – This involves making changes to the content and code behind the site to suit the main SEO factors. Common ways to do this are:

-  inclusion of keywords in specific places on the page or website
- developing themed sites
- working with the internal link structure of the website to give certain pages and links added value in the eyes of the  search engines
- creating content which gives weight to certain keywords and phrases
- using headlines, bold text, underlined or italicized text and optimized copy

2. Off-page optimization – These actions can include

 WSI Northern California has SEO specialists who will work with you to devise and set up an effective SEO campaign for your business. We combine elements of both, on-page and off-page optimization. Your WSI managed SEO campaign can include:

• Regularly checking your search engine positions
• Analysis of our actions and the quality of traffic coming to your site
• Content creation - blog writing, articles, press releases and web page content
• Online promotion through a variety of actions to positively impact your business and strengthen your niche positioning